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Title
Text copied to clipboard!Digital Marketing Manager
Description
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We are looking for an experienced and results-driven Digital Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
As a Digital Marketing Manager, you will be responsible for planning, executing, and optimizing our online marketing efforts. You will lead the digital marketing team, coordinate with other departments, and ensure that all digital marketing activities align with our overall business goals. Your role will involve managing various digital channels, including social media, email marketing, SEO, PPC, content marketing, and analytics.
You will be expected to stay up-to-date with the latest digital marketing trends and technologies, ensuring our strategies remain innovative and effective. You will also be responsible for analyzing campaign performance, identifying areas for improvement, and implementing data-driven solutions to enhance our marketing effectiveness.
The successful candidate will have a strong understanding of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work closely with the marketing team, supporting teams (such as programmers and designers), and vendors to launch campaigns on time and on budget.
Your responsibilities will include developing and managing digital marketing campaigns, overseeing social media strategy, managing and maintaining the organization's website(s), writing and optimizing content for the website and social networking accounts, tracking and analyzing website traffic flow, and providing regular internal reports. You will also be responsible for continually working on the Search Engine Optimization of the website(s), fixing any errors or bugs in online content, editing and posting videos, podcasts, and audio content to online sites, and arranging webinars and webcasts.
To succeed in this role, you should have excellent communication skills, strong analytical abilities, and a proven track record of successfully managing digital marketing campaigns. You should be comfortable working in a fast-paced environment and be able to manage multiple projects simultaneously. You should also have experience with digital marketing software and tools, including Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
We offer a collaborative and supportive work environment, opportunities for professional growth, and competitive compensation packages. If you are passionate about digital marketing and want to make a significant impact on our company's success, we encourage you to apply for this exciting opportunity.
Responsibilities
Text copied to clipboard!- Develop, implement, and manage digital marketing campaigns across various channels.
- Oversee social media strategy and manage social media accounts.
- Manage and optimize the organization's website and online presence.
- Analyze and report on the performance of digital marketing campaigns.
- Collaborate with internal teams and external vendors to execute marketing initiatives.
- Stay updated with the latest digital marketing trends and technologies.
- Plan and execute SEO, PPC, email marketing, and content marketing strategies.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Business, or related field.
- Proven experience in digital marketing, preferably in a managerial role.
- Strong knowledge of digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads, etc.).
- Excellent analytical and project management skills.
- Strong communication and interpersonal skills.
- Ability to multitask and manage multiple projects simultaneously.
- Experience with SEO, PPC, email marketing, and social media marketing.
Potential interview questions
Text copied to clipboard!- Can you describe your experience managing digital marketing campaigns?
- How do you measure the success of a digital marketing campaign?
- What digital marketing tools and platforms are you most proficient with?
- How do you stay updated with the latest digital marketing trends?
- Can you provide an example of a successful digital marketing campaign you managed?
